Overview
Nationally-recognized expert on social media and online communications with with 10 years of management experience and proven ability in public relations, social media, marketing, corporate communications, branding and advertising. Vision for high-return media opportunities and strategies that strengthen organizational market position and enhance growth. Possess exceptional ability and knowledge to lead social media and online marketing campaigns, public relations campaigns and issue management programs. Strong ability to influence thinking of others, develop strategic relationships and build consensus. Agile in multitask environment with wide scope of activities.
Select Achievements
- Designed innovative social media programs lauded as a breakthrough uses of blogging and micro-blogging softwares.
- Managed public relations effort resulting in 50% increase in measured national exposure for singular project.
- Doubled media coverage and fundraising results, as well as increased new student enrollment by 23% during upward repositioning in division structure.
- Reduced costs by up to 33% at three separate opportunities by overtaking much of the electronic pre-press and photography and bringing it in-house.
- Served as mentor for numerous new staff members, many of whom have continued to advance upwardly within the communications field.
- Directed complete overhaul of publications offerings, allowing for initial and continued receipt of national publications awards for organization.
Experience
Social Media Explorer, Doe Anderson Advertising
2007-present- Established himself and Doe Anderson as pioneers in the social media marketplace by developing innovative outreach and communications strategies for top-tier clients.
- Jim Beam Baja Twitter Tracker recognized as one of the first social media programs to cross into mainstream.
- Social media strategies led to increased awareness, conversation and market share for clients like Jim Beam, Maker's Mark, Knob Creek, Daytona Beach Convention & Visitor's Bureau and the Possibility City/Louisville Branding Project.
Blogger, SocialMediaExplorer.com
2007-present- Became one of the top social media bloggers in the United States by developing a companion blog for his professional discipline.
- Recognized as one of the top internet marketing blogs by TopRankBlogs.com.
- Freqent speaker on social media topics in both the United States and Canada.
Co-Founder & Director, Social Media Club Louisville
2007-present- Co-Founded Louisville chapter of national social media organization to foster community growth and networking opportunity on emerging new media discipline
Account Manager, Public Relations
Doe Anderson Advertising
2006-2007
- Oversaw client services for public relations and marketing efforts for select clients.
- Managed prestigious Silver Slugger Award program for Louisville Slugger, resulting in tripling of media placement equivalency in one year.
- Served as public involvement director for two transportation projects, directing media relations efforts and advisory team and public information meetings.
- Served as deputy public involvement director for Ohio River Bridges Project, assisting with the fifth largest transportation project in America.
- Managed website restructuring and redesign for Ohio River Bridges Project.
- Directed 75% increase in agency’s first-quarter publicity.
Assistant Athletic Media Relations Director, UAB
2004-2006- Oversaw all aspects of graphic design, layout and printing of media guides and programs for major intercollegiate sports program.
- Served as primary public relations manager for nationally prominent men’s basketball and soccer programs.
- Direct related special event projects, with responsibility for 10 staff.
- Extensive public speaking and media relations, inclusive of regional and national live television broadcasts.
Assistant Athletic Director, Communications
Birmingham-Southern College
2001-2004
- Oversaw all aspects of communications program, inclusive of television and radio production, publications management event management and public relations outreach for 14 intercollegiate athletic programs.
- Directed cross-functional effort to successfully overhaul publications and website to develop a singular positioning message.
- Partnered with local, regional and national media to promote athletes and coaching staff.
- Lead efforts for conversion from photography to all-digital image system.
Director of Public Relations
Georgetown College
2000-2001
- Directed all public relations activities, inclusive of verbal, print and electronic media, with budget responsibility of over $150,000.
- Implemented internal and external communications strategies and marketing messages.
- Responsibility for four-person staff, inclusive of full-time graphic artist.
Assistant Athletic Director - Communications
Georgetown College
1998-2000
- Oversaw all aspects of marketing communications for 15 intercollegiate athletic programs.
- Developed, designed, implemented and maintained athletic website.
- Managed all aspects of media relations, operations, and historical/statistical record keeping.
- Successful placement of student athlete stories in national print and television, inclusive of Sports Illustrated, USA Today and Fox Sports television.
Associate Producer, Reporter
ABC Radio Sports
1996-1997
- Writer and producer for nationally-syndicated sports talk show.
- Served as assignment manager for international network of sports reporters.
- Produced national sports reports and daily affiliate sound feeds for top national network.
- Covered metropolitan New York City professional sports teams and events for network.
Education
Master of Science - Sport Management
West Virginia University - December 1996
Bachelor of Arts - Radio/Television Communications
Morehead State University - May 1995
Portfolio
Coming soon. In the meantime, see my blog at SocialMediaExplorer.com.
References
Available upon request.